diff --git a/src/routes/about/+page.server.ts b/src/routes/about/+page.server.ts
index f3d7cf3..211a586 100644
--- a/src/routes/about/+page.server.ts
+++ b/src/routes/about/+page.server.ts
@@ -19,21 +19,20 @@ export const load: PageServerLoad = async () => {
 
             about {
                 description
-                intro_firstphoto {
-                    id
-                    title
-                }
-                intro_portraits {
-                    id
-                    title
-                }
+                intro_firstphoto { id, title }
+                intro_firstphoto_caption
+                intro_portraits { id, title }
                 intro_text
                 intro_firstlocation {
                     slug
+                    name
                     country {
-                        flag { id }
+                        flag { id, title }
                         slug
                     }
+                    illustration_desktop { id }
+                    illustration_desktop_2x { id }
+                    illustration_mobile { id }
                 }
 
                 purpose_text
diff --git a/src/routes/about/+page.svelte b/src/routes/about/+page.svelte
index 812258f..9886b91 100644
--- a/src/routes/about/+page.svelte
+++ b/src/routes/about/+page.svelte
@@ -3,28 +3,31 @@
 </style>
 
 <script lang="ts">
+    import { navigating } from '$app/stores'
     import { onMount, afterUpdate } from 'svelte'
     import type { PageData } from './$types'
+    import { scroll, animate, inView, type ScrollOptions, timeline, stagger } from 'motion'
     import { map } from '$utils/functions'
-    import { scroll, animate, inView, type ScrollOptions } from 'motion'
+    import { getAssetUrlKey } from '$utils/api'
+    import { DELAY } from '$utils/contants'
+    import { quartOut } from '$animations/easings'
     // Components
     import Metas from '$components/Metas.svelte'
     import PageTransition from '$components/PageTransition.svelte'
-    import AboutGridPhoto from '$components/atoms/AboutGridPhoto.svelte'
+    import Image from '$components/atoms/Image.svelte'
     import Button from '$components/atoms/Button.svelte'
+    import AboutGridPhoto from '$components/atoms/AboutGridPhoto.svelte'
     import Heading from '$components/molecules/Heading.svelte'
     import ProcessStep from '$components/molecules/ProcessStep.svelte'
     import ShopModule from '$components/organisms/ShopModule.svelte'
     import NewsletterModule from '$components/organisms/NewsletterModule.svelte'
 
     export let data: PageData
-
-    // console.log(data)
+    const { about, photos } = data
 
     let scrollY: number, innerWidth: number, innerHeight: number
-    let purposeEl: HTMLElement
-    let stepsEl: HTMLElement
-    let photosGridEl: HTMLElement
+    let purposeEl: HTMLElement, stepsEl: HTMLElement, photosGridEl: HTMLElement
+    let photoFirstEl: HTMLElement, photoUsEl: HTMLElement
     let photosGridOffset: number = photosGridEl && photosGridEl.offsetTop
 
     $: parallaxPhotos = photosGridEl && map(scrollY, photosGridOffset - innerHeight, photosGridOffset + innerHeight / 1.5, 0, innerHeight * 0.15, true)
@@ -32,20 +35,120 @@
         ? [0, 2, 5, 7, 9, 12, 17, 20, 22, 26, 30, 32, 34]
         : [0]
 
+    const introText = about.intro_text
+        .replace('<strong>',
+            `<a href="/${about.intro_firstlocation.country.slug}/${about.intro_firstlocation.slug}" sveltekit:noscroll sveltekit:prefetch>
+                <img src="${getAssetUrlKey(about.intro_firstlocation.country.flag.id, 'square-small-jpg')}" width="32" height="32" alt="${about.intro_firstlocation.country.flag.title}">
+                <strong>
+        `)
+        .replace('</strong>', '</strong></a>')
+
+
     onMount(() => {
+        /**
+         * Animations
+         */
+        const animation = timeline([
+            // Heading
+            ['.heading .text', {
+                y: [24, 0],
+                opacity: [0, 1],
+                z: 0,
+            }, {
+                at: 0.5,
+            }],
+
+            // First photo
+            [photoFirstEl, {
+                y: ['10%', 0],
+                rotate: [0, getComputedStyle(photoFirstEl).getPropertyValue('--rotate')],
+                opacity: [0, 1],
+                z: 0,
+            }, {
+                at: 0.75,
+                opacity: {
+                    duration: 1
+                }
+            }],
+
+            // Portrait photo
+            [photoUsEl, {
+                y: ['10%', 0],
+                x: [0, '5%'],
+                rotate: [0, 5],
+                opacity: [0, 1],
+                z: 0,
+            }, {
+                at: 1,
+                opacity: {
+                    duration: 1
+                }
+            }],
+
+            // Text
+            ['.about__introduction .text', {
+                y: [32, 0],
+                opacity: [0, 1],
+                z: 0,
+            }, {
+                at: 1.2,
+            }],
+        ], {
+            delay: $navigating ? DELAY.PAGE_LOADING / 1000 : 0,
+            defaultOptions: {
+                duration: 1.6,
+                easing: quartOut,
+            },
+        })
+        animation.stop()
+
+        // Run animation
+        requestAnimationFrame(animation.play)
+
+
+        /**
+         * Intro parallax
+         */
+        // First photo
+        scroll(animate(photoFirstEl.querySelector('figure'), {
+            y: ['-5%', '5%'],
+            x: [0, '-3%'],
+            rotate: [-3, 0],
+            z: 0,
+        }), {
+            target: photoFirstEl,
+            offset: ["-200%", "150%"]
+        })
+        // Portrait photo
+        scroll(animate(photoUsEl.querySelector('figure'), {
+            y: [0, '5%'],
+            x: [0, '-2%'],
+            rotate: [-2, 0],
+            z: 0,
+        }), {
+            target: photoUsEl,
+            offset: ["-250%", "150%"]
+        })
+
+
         /**
          * Purpose reveal
          */
         inView(purposeEl, ({ target, isIntersecting }) => {
             target.classList.toggle('is-visible', isIntersecting)
-        }, { amount: 0.75 })
+        }, { amount: 0.6 })
+
+        // Parallax
+        scroll(animate(purposeEl.querySelector('picture img'), {
+            y: [0, '40%'],
+        }))
 
 
         /**
          * Steps scroll animation
          */
         const cards = stepsEl.querySelectorAll('.step')
-        const cardsAmount = data.about.process_steps.length
+        const cardsAmount = about.process_steps.length
 
         cards.forEach((card: HTMLElement, i: number) => {
             const index = i + 1
@@ -86,37 +189,90 @@
 
 <PageTransition name="about">
     <Heading
-        text={data.about.description}
+        text={about.description}
     />
 
+    <section class="about__introduction">
+        <div class="container grid">
+            <div class="photo-first" bind:this={photoFirstEl}>
+                <figure>
+                    <Image
+                        class="shadow-box-dark"
+                        id={about.intro_firstphoto.id}
+                        alt={about.intro_firstphoto.title}
+                        sizeKey="photo-list"
+                        sizes={{
+                            small: { width: 400 },
+                            medium: { width: 600 },
+                            large: { width: 800 },
+                        }}
+                        ratio={1.5}
+                    />
+                    <figcaption class="text-info">{about.intro_firstphoto_caption}</figcaption>
+                </figure>
+            </div>
+
+            <div class="photo-us" bind:this={photoUsEl}>
+                <figure>
+                    <Image
+                        class="shadow-box-dark"
+                        id={about.intro_portraits.id}
+                        alt={about.intro_portraits.title}
+                        sizeKey="square"
+                        sizes={{
+                            small: { width: 250 }
+                        }}
+                        ratio={1}
+                    />
+                </figure>
+            </div>
+
+            <div class="text text-normal">
+                {@html introText}
+            </div>
+        </div>
+    </section>
+
     <section class="about__purpose" bind:this={purposeEl}>
         <div class="container-wide">
             <div class="text title-xl" role="heading">
-                {@html data.about.purpose_text}
+                {@html about.purpose_text}
             </div>
 
-            <div class="background" />
+            <div class="background">
+                <picture class="background__illustration">
+                    <source media="(min-width: 1200px)" srcset={getAssetUrlKey(about.intro_firstlocation.illustration_desktop_2x.id, 'illustration-desktop-2x')}>
+                    <source media="(min-width: 768px)" srcset={getAssetUrlKey(about.intro_firstlocation.illustration_desktop.id, 'illustration-desktop-1x')}>
+                    <img
+                        src={getAssetUrlKey(about.intro_firstlocation.illustration_mobile.id, 'illustration-mobile')}
+                        width={320}
+                        height={824}
+                        alt="Illustration for {about.intro_firstlocation.name}"
+                        decoding="async"
+                    />
+                </picture>
+            </div>
         </div>
     </section>
 
     <section class="about__process">
         <div class="container grid">
             <div class="title">
-                <h2 class="title-big">{data.about.process_title}</h2>
-                <p class="text-normal">{data.about.process_subtitle}</p>
+                <h2 class="title-big">{about.process_title}</h2>
+                <p class="text-normal">{about.process_subtitle}</p>
             </div>
 
             <div class="steps" bind:this={stepsEl}
-                style:--cards-amount={data.about.process_steps.length}
+                style:--cards-amount={about.process_steps.length}
             >
-                {#each data.about.process_steps as step, index}
+                {#each about.process_steps as step, index}
                     <ProcessStep {...step} index={index} />
                 {/each}
             </div>
 
             <div class="intention">
                 <p class="intention__content title-medium">
-                    {data.about.process_intention}
+                    {about.process_intention}
                 </p>
             </div>
         </div>
@@ -125,7 +281,7 @@
     <section class="about__photos" bind:this={photosGridEl}>
         <div class="container-wide">
             <div class="photos-grid" style:--parallax-y="{parallaxPhotos}px">
-                {#each data.photos as { image: { id }, title }, index}
+                {#each photos as { image: { id }, title }, index}
                     <AboutGridPhoto class="about-grid-photo"
                         {id}
                         alt={title}
@@ -138,10 +294,10 @@
 
     <div class="about__bottom container grid">
         <section class="about__interest grid">
-            <h2 class="title-xl">{data.about.contact_title}</h2>
+            <h2 class="title-xl">{about.contact_title}</h2>
 
             <div class="blocks">
-                {#each data.about.contact_blocks as { title, text, link, button }}
+                {#each about.contact_blocks as { title, text, link, button }}
                     <div class="block">
                         <h3 class="text-label">{title}</h3>
                         <p class="text-normal">{text}</p>
diff --git a/src/style/molecules/_heading.scss b/src/style/molecules/_heading.scss
index bd2273b..dc18afe 100644
--- a/src/style/molecules/_heading.scss
+++ b/src/style/molecules/_heading.scss
@@ -40,7 +40,7 @@
             background-position: 0 100%;
             background-size: 100% 1px;
             background-repeat: no-repeat;
-            transition: color 0.6s var(--ease-quart);
+            transition: color 0.4s var(--ease-quart);
 
             &:hover {
                 color: $color-secondary-light;
diff --git a/src/style/pages/_about.scss b/src/style/pages/_about.scss
index 26efb48..407f7e3 100644
--- a/src/style/pages/_about.scss
+++ b/src/style/pages/_about.scss
@@ -1,21 +1,159 @@
 .about {
+    /*
+    ** Introduction
+    */
+    &__introduction {
+        :global(picture) {
+            overflow: hidden;
+
+            :global(img) {
+                display: block;
+                width: 100%;
+                height: auto;
+            }
+        }
+
+        // First photo
+        .photo-first {
+            --rotate: -3deg;
+            $offset: 32px;
+            grid-column: 1 / -2;
+            grid-row: 1;
+            margin-left: -$offset;
+            transform: rotate(var(--rotate)) translateZ(0);
+
+            @include bp (sm) {
+                grid-column: 2 / -6;
+            }
+            @include bp (md) {
+                grid-column: 4 / span 12;
+                margin-left: 0;
+            }
+
+            :global(picture) {
+                border-radius: clamp(8px, 1vw, 16px);
+            }
+
+            figcaption {
+                width: 75%;
+                max-width: 250px;
+                margin-top: 12px;
+                margin-left: $offset;
+                color: rgba($color-tertiary, 0.5);
+
+                @include bp (mob-lg) {
+                    max-width: 400px;
+                }
+                @include bp (sm) {
+                    width: 100%;
+                    max-width: none;
+                    margin-left: 0;
+                }
+            }
+        }
+
+        // Portrait
+        .photo-us {
+            position: relative;
+            grid-row: 1;
+            z-index: 2;
+            grid-column: 6 / -1;
+            margin-top: clamp(56px, 12vw, 120px);
+
+            @include bp (sm) {
+                grid-column: 18 / -1;
+            }
+            @include bp (md) {
+                grid-column: 16 / span 4;
+                margin-top: clamp(56px, 7vw, 112px);
+            }
+
+            :global(picture) {
+                overflow: hidden;
+                border-radius: clamp(6px, 1vw, 12px);
+                transform: translate3d(clamp(32px, 3vw, 56px), 0, 0);
+
+                @include bp (md) {
+                    transform: translate3d(calc(-1 * clamp(32px, 3vw, 56px)), 0, 0);
+                }
+            }
+        }
+
+        // Text
+        .text {
+            grid-column: 1 / -1;
+            grid-row: 3;
+            color: $color-tertiary;
+            margin-top: 48px;
+
+            @include bp (sm) {
+                margin-top: 96px;
+                grid-column: 3 / -3;
+            }
+            @include bp (md) {
+                grid-column: 17 / span 7;
+                // max-width: 420px;
+                margin-top: calc(-1 * clamp(80px, 8vw, 120px));
+            }
+
+            :global(img) {
+                display: inline-block;
+                width: 20px;
+                height: auto;
+                margin-right: 4px;
+                margin-left: 8px;
+                margin-bottom: 3px;
+                border-radius: 100%;
+            }
+            :global(a) {
+                display: inline-block;
+                color: currentColor;
+                text-decoration: none;
+
+                &:hover {
+                    :global(strong) {
+                        color: $color-secondary-light;
+                    }
+                }
+            }
+            :global(strong) {
+                font-weight: normal;
+                padding-bottom: 2px;
+                background-image: linear-gradient(rgba($color-tertiary, 0.3), rgba($color-tertiary, 0.3));
+                background-position: 0 100%;
+                background-size: 100% 1px;
+                background-repeat: no-repeat;
+                transition: color 0.4s var(--ease-quart);
+            }
+        }
+    }
+
+
     /*
     ** Purpose
     */
     &__purpose {
+        margin-top: 72px;
         text-align: center;
 
+        @include bp (sm) {
+            margin-top: 120px;
+        }
+
         .container-wide {
             position: relative;
             display: flex;
             align-items: center;
             justify-content: center;
-            min-height: calc(100vh - var(--sides));
+            height: calc(100vh - var(--sides));
+            max-height: 720px;
             color: #fff;
             padding: 0 8%;
 
             @include bp (sm) {
                 padding: 0 18%;
+                min-height: calc(100vh - var(--sides));
+                max-height: 1200px;
             }
         }
 
@@ -39,17 +177,49 @@
             left: 0;
             width: 100%;
             height: 100%;
+            overflow: hidden;
             opacity: 0;
             background-color: $color-primary-tertiary20;
-            border-radius: 8px;
+            border-radius: 0px;
             transform: scale(1.15) translateZ(0);
-            transition-property: opacity, transform;
-            transition-duration: 3s;
-            transition-timing-function: var(--ease-quart);
+            transition-property: opacity, transform, border-radius;
             transition-delay: 0.25s;
 
-            @include bp (sm) {
-                border-radius: 16px;
+            &, &__illustration img {
+                transition-duration: 2.5s;
+                transition-timing-function: var(--ease-quart);
+            }
+
+            // Illustration
+            &__illustration {
+                position: relative;
+                width: 100%;
+                height: 100%;
+                opacity: 0.75;
+                $mask: linear-gradient(180deg, #000 0%, rgba(0,0,0,0) 62.5%);
+                -webkit-mask-image: $mask;
+                mask-image: $mask;
+                user-select: none;
+                pointer-events: none;
+
+                img {
+                    position: absolute;
+                    bottom: 60%;
+                    left: 0;
+                    display: block;
+                    width: 100%;
+                    height: auto;
+                    opacity: 0;
+                    transition-property: opacity;
+                    transition-delay: 0.6s;
+
+                    @include bp (md) {
+                        bottom: 50%;
+                    }
+                    @include bp (sd) {
+                        bottom: 40%;
+                    }
+                }
             }
         }
 
@@ -60,12 +230,21 @@
                 opacity: 1;
 
                 :global(strong) {
-                    color: $color-secondary-light;
+                    color: darken($color-secondary-light, 4);
                 }
             }
             .background {
                 opacity: 1;
                 transform: scale(1) translateZ(0);
+                border-radius: 8px;
+
+                @include bp (sm) {
+                    border-radius: 16px;
+                }
+
+                &__illustration img {
+                    opacity: 1;
+                }
             }
         }
     }
@@ -77,6 +256,7 @@
     &__process {
         position: relative;
         z-index: 2;
+        margin-top: 72px;
 
         @include bp (sm) {
             margin: 128px 0 0;